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The Main Reason Entrepreneurs Fail

If you’re a fan on my fan page, you’ll have seen that I held a webinar last night geared towards focus for the entrepreneur. The reason I did that, is that I strongly believe that the main reason entrepreneurs fail is down to a lack of focus. In fact, it’s not just my belief, it’s what I’ve discovered, having read countless stories of why new businesses fail. A “failure” (I hate that word – temporary setback is more appropriate – successful entrepreneurs learn from their mistakes and try a different approach) can be broken down to a more complex reasoning, as is explained in this excerpt from Psychology Today, written by Kimberley Key. I think she hits the nail on the head, but actually goes deeper into explaining why we struggle to focus, and it’s down to our reptilian brain.

The Main Reason Entrepreneurs Fail

Main reason why entrepreneurs failI believe this flaw translates into business start-ups and reveals why most business fail (8 out of 10) within the first year (64% by the fifth year).

This flaw, while seemingly simple, is the disease responsible for ruining your best intentions. It’s why you can’t focus—and, unfortunately, it’s worsened with the advent of video games, microwave ovens, and microblogging sites like Twitter.

It’s not ADD or ADHD, but it is this distracter gene’s ancestor and it resides in ALL of us.

It’s our primal reptilian brain that causes us to be so immediate focused that it takes us right off track from our original agenda. It’s the source of procrastination. It’s the source of emotional hijacking. It’s why the best-laid plans go awry.

The primal reptilian brain feeds off of distraction, drama, and holds tight to emotional traumatic triggers that transform wisdom and grace into momentary flights of rage and despair.

The good news is that the primal reptilian brain can be your best ally. You just need to learn how to harness your inner power and make your primal brain work for you rather than against you.

Continue reading on Psychology Today

What a fantastic article. It sums is up really. So if the main reason entrepreneurs fail is down to the fact that our reptilian brain takes over, what can we do about it? We’re all different, as Kimberley Key points out, so solutions will be different for all of us. It’s a matter of addressing your particular learning style so I’m intrigued as to what she’ll say in her next post. Watch this space!

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  1. […] is why the majority of start-up businesses fail. It’s not surprising though, given that the reptilian brain in us feeds of distractions, thrives off drama and is the source source of procrastination. Take […]

  2. […] is part of our brain that plays a major part in this – our reptilian brain (our survival brain) that is there to keep us in a safe and familiar place. It wants to keep us in […]

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