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4 Ways To Focus As An Entrepreneur

When you leave the corporate world or at least leave your boss behind, staying focused as an entrepreneur can be somewhat challenging at the best of times, particularly if you work from home, and online. Here are 4 ways to focus as an entrepreneur written by Susan Strayer for Upstart Business Journal. I’ve only presented the first one as I can wholeheartedly relate to it, but every point the author mentions is so incredibly true so do go on to read the entire article.

1  Avoid the downtime spiral. 

Focus As An EntrepreneurNo more commute. No more required 9 to 5. No more endless executive approval meetings. It’s amazing how your calendar opens up! But it’s also easy to fill because initially, you have the perception of having more downtime (at least until you really get the business cooking). All of that flexibility means you can visit Mom and Dad during the week, or extend that weekend by an extra day. But it also means you quickly turn well-deserved downtime into wasted time. Instead, schedule your downtime in a way that works for you. I’m not a morning person, so starting my day at 10 a.m. is a gift. The ability to go to the gym in the afternoon means I avoid the morning and evening rush times, but that also means I keep working well into the evenings, sometimes until 2 a.m. Aim to get a certain minimum amount of work hours in every day—and recognize that it’s likely to be more than you were clocking in before.

Click here to view the whole article on Upstart Business Journal

Which one was your favourite out of these 4 ways to focus as an entrepreneur? Like the author, Susan Strayer, I’m not a morning person either so it’s too easy to sleep in, and work late when I can concentrate best. Whilst this may have worked well at university, it doesn’t work so well in the working world as we have time restrictions within which we need to work. I also particularly appreciated the last point entitled Be Free From Being An Entrepreneur. Many Entrepreneurs to have a tendency of living and breathing their business 24/7 but it’s so important to step away from business to enable your mind to refresh – and to be less boring to others around you!

 

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Ways To Focus On Adding Value As An Entrepreneur

Whether contemplating starting your own business, or if you’re already a few years down the line as a business owner, these ways to focus on adding value as an entrepreneur may just help to get your focus back.  It’s easy to get side tracked when running your own business with admin and non-value adding tasks.  I’ve had this experience myself and other friends who are entrepreneurs have said the same, whether they work purely for themselves, or run a small team.  This advice is written by Dr. Jeffrey R. Cornwall, Director of The Center of Entrepreneurship at Bellmont University in Nashville, Tenn.

Ways To Focus On Adding Value As An Entrepreneur

Adding Value As An EntrepreneurIt is almost always best to identify and focus on one or two things that will make your business stand out to customers.  Focus on the most important need or problem the customers are facing.  Offer that feature to the customers with excellence in mind, making sure all employees understand its importance.  And make that key feature the heart of all of your promotion and other communication with the customer.

The best way to develop the key features that are at the heart of your value proposition is to listen to your customers, as while you may think you know what the customer wants, most of the time you will not have it quite right.  You will probably have to adjust your product or service to fit with what the customer actually wants or needs.

You may have started with something that is too complex and confusing to the customer.  What you thought would be one of many features of your product may need to become the only thing you focus on.

Once your customers affirm that you are offering the right value proposition, it needs to become the focus of everything you and your employees do every day.

Read the full original article here

I changed the title from the original to Ways To Focus On Adding Value As An Entrepreneur for a reason. If you don’t focus on adding value, then you don’t have a business. Businesses don’t survive unless they’re solving a problem in some regard or satisfying a specific need, thus adding value. It may be perfectly obvious to some but to others, maybe not.  I’m not sure about the term ‘value proposition’ – it sounds a little too much like business jargon to me. As Lord Sugar quite rightly points out, be rid of the business jargon and focus on what you’re actually trying to achieve, namely making sales and adding value.  He didn’t it in those exact words, but that’s the gist! A little gem I read recently was along the lines of:‘For as long as you add value to the lives of others, money will come to you‘.

 

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